If you’re trying to quit smoking, you know that nicotine is the hard part. Nicorette is the brand name of a number of products for nicotine replacement therapy, including gum, lozenges, and skin patches.

Working with the Mediabrands Content Studio creative team on this particular project was a great experience. This project involved using my skills and knowledge of editing software to make videos look great.

I made sure that each piece of content had a consistent style and tone. And because we were creating ads for both TV and the Internet, I had to make sure they looked good on both screens.